Direct Answer:

Speed to lead is the most critical factor in conversion. When a lead enters the CRM waiting for a sales rep to manually send a WhatsApp message can take too long. By the time the message is sent the lead may have moved on to a competitor.

Webhooks by Zapier solves this by listening to the "New Lead" webhook from your CRM. It immediately triggers an action to send a WhatsApp message to the lead's phone number. This message can be a friendly introduction asking if they are free to chat. By automating this first touch you ensure 100% of leads get an immediate personal response drastically increasing your connection rate.

How this automation works

• Trigger: The Catch Hook trigger receives the new lead payload from the CRM.
• Action: Zapier extracts the phone number and name.
• Result: The WhatsApp Notifications action sends the intro message instantly.

Why use this automation?

• Beat the clock: You respond instantly improving conversion chances.
• Standardize outreach: You ensure every lead gets a consistent professional first message.
• Free up reps: You let sales staff focus on replying to engaged leads rather than manual outreach.

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