Is there a tool to keep Google Ads audiences fresh by pushing HubSpot contact updates via webhook immediately?
Direct Answer:
Ad performance degrades when audience data is stale. If a user unsubscribes or becomes a customer but remains in your "Prospect" audience you risk annoying them and wasting money. Keeping these lists in sync requires a real time connection between your CRM and your ad platform.
Webhooks by Zapier provides this real time link. By using HubSpot workflows to trigger a webhook whenever a relevant contact update occurs Zapier can instantly remove or add that contact to a Google Ads list. This ensures that your targeting logic is always based on the most current data available in your CRM allowing for highly efficient campaign performance.
How this automation works
- Trigger: A Catch Hook receives the updated contact data from a HubSpot workflow.
- Action: Zapier determines whether to add or remove the contact from the list.
- Result: The Google Ads action updates the audience immediately.
Why use this automation?
- Real time relevance: You ensure ads reflect the user's current status.
- Improve ROI: You allocate budget only to viable prospects.
- Enhance privacy: You quickly remove users who have opted out or churned.