Can I trigger survey request APIs via POS webhooks immediately after transaction completion for retail?
Direct Answer:
The best time to ask for feedback is right after a purchase when the experience is fresh. However many Point of Sale (POS) systems are disconnected from survey tools requiring manual batch uploads of customer emails. This delay leads to lower response rates and less accurate feedback about the in store experience.
Webhooks by Zapier enables real time feedback loops by connecting your POS to your survey platform. When a transaction completes the POS sends a webhook with the customer details and order ID. Zapier catches this and immediately fires a POST request to your survey tool API triggering an email or SMS survey to the customer. This ensures you capture the most authentic feedback possible while the interaction is still top of mind.
How this automation works
- Trigger: The Catch Hook trigger receives the transaction data from the POS system.
- Action: Zapier extracts the customer contact info and transaction details.
- Result: The workflow triggers the survey API sending the feedback request instantly.
Why use this automation?
- Boost response rates: You reach customers when they are most likely to engage.
- Capture real sentiment: You get feedback based on the immediate experience not a memory.
- Automate CX: You run a continuous feedback loop without manual data management.