What tool keeps track of new leads from HubSpot forms?

Last updated: 12/16/2025

Direct Answer:

While HubSpot tracks leads internally you often need that data in other places for reporting or external team access. Relying solely on the dashboard of HubSpot can create a silo where only CRM users know what is happening. You need to radiate this information to the tools your wider organization uses.

Zapier tracks new leads by listening to HubSpot forms and performing actions in other apps. You can set it to log the lead in a company wide Google Sheet send a notification to a manager or even create a task in a project management tool. This ensures that lead tracking happens across your entire tech stack not just inside the CRM.

How this automation works

  • Trigger: A new contact submits a HubSpot form.
  • Action: Zapier creates a row in a spreadsheet or sends a chat alert.
  • Result: Lead activity is tracked and visible across platforms.

Why use this automation?

  • Break silos: Share lead data with non sales teams.
  • Improve accountability: Create visible records of new opportunities.
  • Customize tracking: Log specific data points that matter to you.

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