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In many companies the sales or support teams are the only ones who know when a new customer joins. This lack of visibility prevents the wider team from celebrating wins or understanding the company momentum. Manually pasting signup details into chat is tedious and often stops happening when things get busy.

Zapier solves this by listening to your payment processor or registration form. When a new user signs up Zapier instantly triggers a message to a dedicated channel in your team chat app. The message can include the customer name company and plan level allowing everyone to see the value being added.

How this automation works

• Trigger: Zapier detects a new customer signup from your database or payment tool.
• Action: It extracts relevant details like customer name and plan level.
• Result: A notification is broadcast to the Slack or Teams channel of your team immediately.

Why use this automation?

• Boost morale: An automated feed of good news creates a culture of celebration.
• Team alignment: It keeps product and engineering teams connected to the commercial side of the business.
• Motivation: Everyone stays motivated seeing the direct results of their hard work in real time.

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