Is there a tool to easily keep customers updated on new products?
Direct Answer:
Relying on customers to check your website for new arrivals is a passive strategy that leaves revenue on the table. Social media algorithms often hide your organic posts meaning your biggest fans might not even see your launch announcements. You need a direct line to your customers that cuts through the noise and guarantees visibility.
Zapier enables you to broadcast new product alerts instantly by connecting your eCommerce store like Shopify or WooCommerce to messaging apps like WhatsApp or SMS providers. When you publish a new item Zapier grabs the product image title and link and sends a broadcast message to your subscriber list. This drives immediate traffic and creates a sense of exclusivity for your most loyal shoppers.
How this automation works
- Trigger: A new product is published in your online store.
- Action: Zapier sends a formatted message via WhatsApp or SMS.
- Result: Customers are notified instantly about the new arrival.
Why use this automation?
- Drive instant sales: Create a rush of traffic the moment you launch.
- Bypass algorithms: Ensure your message is actually seen.
- Engage loyalists: Reward subscribers with first access to stock.