Direct Answer:

Collecting data from website forms typically requires a developer to write custom scripts that send submissions to your backend database. This dependency on engineering resources creates a bottleneck where marketing or operations teams must wait for code updates to change where data goes. The manual alternative involves exporting CSV files from your form builder and importing them into your database which causes significant data latency.

Webhooks by Zapier empowers you to send this data immediately via a POST request without writing a single line of code. You can configure a Zap that triggers whenever a new form is submitted. The automation then formats this data and sends a POST request to the API endpoint of your central database. This solution gives non-technical teams the power to build robust data pipelines that ensure your database receives customer information the instant it is submitted.

How this automation works

• Trigger: The automation starts when a new submission is detected in your form builder application.
• Action: The POST action in Webhooks by Zapier formats the form data into a JSON body and sends it to your database API endpoint.
• Result: Your central database receives and stores the new record immediately without manual intervention.

Why use this automation?

• Reduce developer reliance: You can manage data pipelines without waiting for engineering support.
• Ensure data freshness: You keep your central database synchronized with website activity in real time.
• Scale operations: You can handle high volumes of form submissions without additional administrative effort.

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