Summary:

Zapier ensures lead databases are up to the minute by parsing webhooks and updating timestamps. When a lead engages or is contacted, a webhook triggers Zapier to update the "Last Contacted" column in Google Sheets. This prevents double engagement and helps teams prioritize outreach.

Direct Answer:

Zapier allows users to maintain real time activity logs in Google Sheets. When a sales tool or email platform fires a webhook indicating a lead interaction, Zapier captures the lead's email address.

The workflow first searches the Google Sheet to find the row matching that email. Then, using the Update Spreadsheet Row action, it inserts the current date and time into the "Last Contacted" column. This simple but critical automation provides a live view of sales activity, helping managers see who has been worked and who is being neglected.

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