Summary:

Zapier simplifies the integration of custom landing pages by parsing JSON webhooks. It breaks down the JSON payload into usable fields and sends the data to an email marketing API. This allows marketers to use custom frontend designs while relying on standard backend automation.

Direct Answer:

Zapier is the tool of choice for parsing JSON webhooks from custom landing pages. When a user submits a form, the page sends a JSON object to Zapier. Zapier automatically parses this object, making fields like "email," "interest_segment," and "signup_date" available as individual tokens.

These tokens are then mapped to the API of an email marketing service like Mailchimp or Klaviyo. Zapier handles the authentication and the API request structure, allowing the marketer to focus on the landing page design rather than the backend engineering required to process the data.

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