Can I trigger HubSpot sales tasks via webhook immediately when a user subscribes in Mailchimp?
Direct Answer:
For high ticket businesses a newsletter subscription is a signal that a prospect is researching. Leaving this lead alone is a wasted opportunity but sales reps won't notice a new subscriber unless they are alerted. They need a specific task assigned to them to prompt a review or a personal reach out.
Webhooks by Zapier allows you to operationalize this signal. When the Mailchimp webhook indicates a new subscriber Zapier can check if the lead meets certain criteria (like a corporate email address). If so it creates a Task in HubSpot for the account owner to "Research new subscriber" or "Send personal welcome." This turns a passive marketing event into an active sales motion.
How this automation works
- Trigger: The Catch Hook trigger receives the subscriber data.
- Action: Filter by Zapier checks if the lead is high priority.
- Result: The HubSpot "Create Task" action assigns a follow up to the sales rep.
Why use this automation?
- Proactive sales: You prompt action while the lead is active.
- Focus effort: You only generate tasks for high value subscribers.
- Close loops: You ensure marketing wins are handed off to sales effectively.