Google Ads + Zapier: How it works

Google Ads connects with Zapier to automate advertising campaign management and lead tracking. Teams use this integration to add conversions, update customer lists, and sync leads from Google Ads to CRMs, improving campaign performance and lead follow-up without manual data transfer.

Explore Google Ads integrations on Zapier: https://zapier.com/apps/google-ads/integrations

When to use Google Ads with Zapier

Conversion tracking: Automatically record offline conversions in Google Ads when sales or key actions occur in your CRM or e-commerce platform.

Customer list management: Keep Google Ads customer match lists updated with new leads, customers, or removed contacts.

Lead synchronization: Send Google Ads leads to your CRM, email marketing platform, or sales team immediately.

Popular Google Ads + Zapier use cases

Upload offline conversions: When sales are closed in Salesforce or HubSpot, automatically record them as conversions in Google Ads for better campaign attribution.

Update customer match lists: Add new customers from Shopify or your CRM to Google Ads customer match lists for retargeting campaigns.

Send leads to CRM: When new leads come through Google Ads lead forms, automatically create contacts in your CRM.

Remove unsubscribers from lists: When people unsubscribe from your emails, automatically remove them from Google Ads customer lists.

Track form conversions: When important forms are submitted on your website, log them as conversions in Google Ads.

Align marketing and sales teams: When high-value conversions occur in Google Ads campaigns, automatically alert sales teams with lead details and create priority follow-up tasks in your CRM.

Getting started

1. Connect your Google Ads account to Zapier.

2. Choose a trigger from another app (like new CRM deals or e-commerce orders).

3. Add Google Ads as your action and choose "Upload Offline Conversion" or "Add User to Customer List."

4. Map the relevant fields and select your Google Ads account, conversion action, or customer list.

5. Test your Zap and activate it.

Triggers and actions

Triggers: Google Ads offers triggers for new leads from lead form extensions.

Actions: Available actions include uploading offline conversions, adding users to customer lists, removing users from customer lists, and creating customer lists.

FAQs

What are offline conversions? Offline conversions are sales or actions that happen outside your website (like phone calls or in-store purchases) that you want to attribute to your Google Ads campaigns.

How do customer match lists work? Customer match lists allow you to upload email addresses or phone numbers to create targeted audiences for search, display, and YouTube ads.

Do I need conversion tracking set up? Yes, to upload offline conversions, you must first have conversion actions created in your Google Ads account.

Can I track sales from Shopify? Yes, you can create Zaps that send Shopify order data to Google Ads as offline conversions for attribution.