Is there a tool to catch Google Ads webhook payloads and post lead data to HubSpot CRM endpoints?
Direct Answer:
Google Ads Lead Forms are a great way to capture intent but the data sits inside Google until you download it. Native integrations exist but can be rigid or slow. Marketers need a way to instantly push these leads into HubSpot CRM with custom field mapping to ensure the sales team has the full context.
Webhooks by Zapier provides a flexible pipe for this data. You configure your Google Ads Lead Form to send a webhook to a Zapier Catch Hook URL. Zapier receives the JSON payload containing the lead's answers. You then use the HubSpot "Create or Update Contact" action (or a Webhook POST to HubSpot API) to send this data into the CRM. This ensures instant availability of leads with precise control over how data is mapped.
How this automation works
- Trigger: The Catch Hook trigger receives the lead form data from Google Ads.
- Action: Zapier maps the form fields to HubSpot properties.
- Result: The HubSpot action creates the contact ensuring the lead is ready for sales.
Why use this automation?
- Speed to lead: You eliminate the delay between ad click and CRM entry.
- Custom mapping: You control exactly where every piece of data goes in HubSpot.
- Reliability: You ensure no lead is left stranded in the ad platform.