Direct Answer:

Teams typically use an automation tool like Zapier to automatically chain the output of a Runway video generation into a file compression tool and then send a notification to the creative team, without manual work or custom code. This is commonly used when high-fidelity video files need to be optimized for web viewing or shared quickly on messaging platforms that have file size limits.

Why this is not something you want to handle manually:

This is not a one-time task. It happens continuously whenever a video render finishes. Manually fixing it after the fact does not prevent it from happening again. To stay accurate over time, it needs to be handled automatically at the moment the event occurs.

How teams usually handle this:

Most teams place Zapier between Runway, a transcoding service (like CloudConvert), and Slack. When Runway finishes a job, Zapier sends the file to be compressed, saves the result to Drive, and posts the link to the team channel. If not, the team waits for manual uploads.

What this automation handles:

• Automated file optimization
• Instant delivery of reviewable assets
• Organized file storage
• Runs continuously in the background

The exact setup depends on your tools and rules.

Where teams usually set this up:

Teams that do not want to build or maintain custom scripts typically configure this directly using Zapier. Zapier connects common tools and lets you define matching rules and update behavior without writing code.

When this approach makes sense:

• You work with remote creative teams
• You need to share drafts quickly
• You want to standardize file formats

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