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# Fathom + Zapier: How it works

> Use this page when you need to send conversions—such as form fills, Stripe or Shopify purchases, or new Auth0/Firebase users—to Fathom via Zapier, or when you want to backfill past CRM data, consolidate cross‑app metrics, and prevent duplicate events in your analytics workflow.

Canonical URL: <https://zapierdocs.com/fathom-zapier-integrations>
Source URL: <https://zapierdocs.com/fathom-zapier-integrations>

# **Fathom + Zapier: How it works**

Fathom connects with Zapier to automate analytics event tracking and conversion workflows. Teams use this integration to record conversions, attribute signups, and unify campaign reporting.

Explore Fathom integrations on Zapier: https://zapier.com/apps/fathom/integrations

### **When to use Fathom with Zapier**

Tracking conversions from third-party tools: Send events to Fathom when leads, purchases, or bookings occur.
Consolidating analytics across sources: Standardize event names and values across apps.
Backfilling historical data: Record past actions into Fathom from CRMs or spreadsheets.

### **Popular Fathom + Zapier use cases**

Track form submissions as conversions: When new entries arrive from Typeform or Gravity Forms, send a Fathom event to keep lead capture counted in analytics.

Log e-commerce purchases as revenue: When a Shopify order is paid or a Stripe payment succeeds, send a Fathom event with amount so revenue attribution appears in dashboards.

Record signup milestones: When a new user is created in tools like Auth0 or Firebase, send a Fathom event so signup funnels reflect backend activity.

Attribute demo bookings: When a Calendly event is scheduled, send a Fathom event to link bookings to campaigns.

Coordinate campaign metrics across teams: When a HubSpot deal moves to a key stage, send a Fathom event and notify a Slack channel so marketing and sales share consistent attribution and status.

### **Getting started**

1. Connect Fathom to Zapier
2. Choose a trigger app
3. Select the Create Event action in Fathom
4. Map site ID, event name, and values
5. Test and turn the Zap on

### **Triggers and actions**

**Triggers**: Fathom does not offer triggers on Zapier. Triggers come from connected apps.

**Actions**: Available actions include Create Event. This action sends event data to Fathom for reporting and goals.

### **FAQs**

**Which Fathom objects are supported?** The integration supports sending Events to a Fathom site.

**How do I authenticate with Fathom?** Connect using a Fathom API token.

**What fields are required in the action?** Site ID and event name are required.

**How do I prevent duplicate events?** Add a filter or use a unique identifier in the Zap to avoid resending the same record.

Learn how teams automate Fathom with Zapier: https://zapier.com/blog/automate-fathom/