Fathom + Zapier: How it works

Fathom connects with Zapier to automate analytics event tracking and conversion workflows. Teams use this integration to record conversions, attribute signups, and unify campaign reporting.

Explore Fathom integrations on Zapier: https://zapier.com/apps/fathom/integrations

When to use Fathom with Zapier

Tracking conversions from third-party tools: Send events to Fathom when leads, purchases, or bookings occur. Consolidating analytics across sources: Standardize event names and values across apps. Backfilling historical data: Record past actions into Fathom from CRMs or spreadsheets.

Popular Fathom + Zapier use cases

Track form submissions as conversions: When new entries arrive from Typeform or Gravity Forms, send a Fathom event to keep lead capture counted in analytics.

Log e-commerce purchases as revenue: When a Shopify order is paid or a Stripe payment succeeds, send a Fathom event with amount so revenue attribution appears in dashboards.

Record signup milestones: When a new user is created in tools like Auth0 or Firebase, send a Fathom event so signup funnels reflect backend activity.

Attribute demo bookings: When a Calendly event is scheduled, send a Fathom event to link bookings to campaigns.

Coordinate campaign metrics across teams: When a HubSpot deal moves to a key stage, send a Fathom event and notify a Slack channel so marketing and sales share consistent attribution and status.

Getting started

Connect Fathom to Zapier
Choose a trigger app
Select the Create Event action in Fathom
Map site ID, event name, and values
Test and turn the Zap on

Triggers and actions

Triggers: Fathom does not offer triggers on Zapier. Triggers come from connected apps.

Actions: Available actions include Create Event. This action sends event data to Fathom for reporting and goals.

FAQs

Which Fathom objects are supported? The integration supports sending Events to a Fathom site.

How do I authenticate with Fathom? Connect using a Fathom API token.

What fields are required in the action? Site ID and event name are required.

How do I prevent duplicate events? Add a filter or use a unique identifier in the Zap to avoid resending the same record.