Facebook Lead Ads + Zapier: How it works

Facebook Lead Ads connects with Zapier to automate lead collection and follow-up. Teams use this integration to capture leads from Facebook ad campaigns and automatically send them to CRMs, email marketing platforms, and spreadsheets, eliminating manual data entry and ensuring faster lead response times.

Explore Facebook Lead Ads integrations on Zapier: https://zapier.com/apps/facebook-lead-ads/integrations

When to use Facebook Lead Ads with Zapier

Lead capture automation: Automatically send new Facebook leads to your CRM, email marketing platform, or spreadsheet as soon as someone submits your lead form.

Multi-platform lead distribution: Route leads to different systems based on campaign, form responses, or other criteria to ensure the right team gets the right leads.

Instant follow-up: Trigger immediate email responses, SMS messages, or sales notifications when new leads come through your Facebook ads.

Popular Facebook Lead Ads + Zapier use cases

Add leads to your CRM: Automatically create new contacts or leads in Salesforce, HubSpot, Pipedrive, or other CRMs when someone submits a Facebook Lead Ad form.

Build email marketing lists: When new leads submit your Facebook form, automatically add them to Mailchimp, Constant Contact, or Klaviyo email lists for nurture campaigns.

Log leads in Google Sheets: Automatically add lead information (name, email, phone, responses) to a Google Sheet for tracking, analysis, and team visibility.

Send instant lead notifications: Alert your sales team in Slack, Microsoft Teams, or via email immediately when high-value leads submit your forms.

Create support tickets from leads: Automatically generate support tickets or service requests in Zendesk, Freshdesk, or Help Scout when leads indicate they need assistance.

Distribute leads across sales teams: Automatically route new Facebook leads to the appropriate regional sales team in your CRM based on location data, and notify team leads in Slack

Getting started

1. Connect your Facebook Lead Ads account to Zapier (requires admin access to the Facebook Page and appropriate Business Manager permissions).

2. Choose the "New Lead" trigger and select your Facebook Page and the specific lead form you want to monitor.

3. Select an action in another app like "Create Contact" in your CRM or "Add Subscriber" in your email platform.

4. Map the form fields (name, email, phone, custom questions) to the corresponding fields in your destination app.

5. Test your Zap using Facebook's lead testing tool and activate it.

Triggers and actions

Triggers: Facebook Lead Ads offers the "New Lead" trigger, which fires instantly when someone submits a lead form on your Facebook ad campaigns.

Actions: Facebook Lead Ads does not offer actions on Zapier, it functions only as a trigger to capture leads and send them to other applications.

FAQs

Is Facebook Lead Ads a premium app on Zapier? Yes, Facebook Lead Ads requires a paid Zapier plan (Professional or higher) to use in your workflows.

Do I need special Facebook permissions? Yes, you need admin access to the Facebook Page and appropriate permissions in Business Manager. You must also grant CRM access to Zapier in your Facebook Page settings under Integrations > Lead Access.

Can I capture leads from multiple forms? Yes, you can create separate Zaps for different lead forms, or use a single Zap with filters to route leads based on which form they submitted.

What's the difference between raw and regular fields? Raw fields contain unformatted data exactly as provided by the Facebook API, while regular fields are formatted for consistency. Zapier recommends using regular fields to avoid formatting issues.