Brevo + Zapier: How it works

Brevo connects with Zapier to automate email and SMS marketing workflows. Teams use this integration to create contacts, send transactional emails, and sync engagement events.

Explore Brevo integrations on Zapier: https://zapier.com/apps/brevo/integrations

When to use Brevo with Zapier

Sending transactional messages: Deliver emails or SMS from events in other apps

Capturing and routing contacts: Add new records to Brevo lists from forms or CRMs

Monitoring engagement events: React to opens, clicks, or bounces across tools

Popular Brevo + Zapier use cases

Create CRM contacts from Brevo subscribers: When a New Contact Added to a List in Brevo triggers, create a matching record in Salesforce to keep sales records accurate and eliminate manual data entry.

Send welcome emails from signups: When a new lead is created in HubSpot, use the Brevo Send Transactional Email action to deliver a timely welcome message to start onboarding quickly.

Alert teams on high‑intent clicks: When a Brevo New Email Event indicates a link click, post details to Slack or Microsoft Teams so sales and success can follow up promptly.

Build event audiences in Brevo: When new Eventbrite registrations arrive, Add Contact to a List in Brevo to target reminders and updates without manual imports.

Log deliverability metrics: When Brevo emits bounce or unsubscribe events, append a row in Google Sheets to track list health and audit issues over time.

Getting started

Connect Brevo to Zapier
Choose a trigger or action
Select connected accounts
Map data fields
Test and turn the Zap on

Triggers and actions

Triggers: Brevo offers triggers including New Contact, New Contact Added to a List, and New Email Event. Triggers fire when a contact is created, added to a specified list, or when email/SMS events like delivered, opened, clicked, bounced, or unsubscribed occur.

Actions: Available actions include Create Contact, Update Contact, Add Contact to a List, Remove Contact from a List, Send Transactional Email, Send Transactional SMS, and Find Contact. Actions add or modify contacts, manage list membership, and send messages through Brevo.

FAQs

Which Brevo objects are supported? Contacts, lists, and email/SMS events are supported.

Can I send transactional emails via templates? Yes, use the Send Transactional Email action with a template ID.

How do I prevent duplicate contacts? Use Find Contact then create only if not found or use Update Contact for upserts.

What events are available in the New Email Event trigger? Delivered, opened, clicked, bounced, unsubscribed, and complaint events are available.