Brevo + Zapier: How it works
Brevo + Zapier: How it works
Brevo connects with Zapier to automate email and SMS marketing workflows. Teams use this integration to create contacts, send transactional emails, and sync engagement events.
Explore Brevo integrations on Zapier: https://zapier.com/apps/brevo/integrations
When to use Brevo with Zapier
Sending transactional messages: Deliver emails or SMS from events in other apps
Capturing and routing contacts: Add new records to Brevo lists from forms or CRMs
Monitoring engagement events: React to opens, clicks, or bounces across tools
Popular Brevo + Zapier use cases
Create CRM contacts from Brevo subscribers: When a New Contact Added to a List in Brevo triggers, create a matching record in Salesforce to keep sales records accurate and eliminate manual data entry.
Send welcome emails from signups: When a new lead is created in HubSpot, use the Brevo Send Transactional Email action to deliver a timely welcome message to start onboarding quickly.
Alert teams on high‑intent clicks: When a Brevo New Email Event indicates a link click, post details to Slack or Microsoft Teams so sales and success can follow up promptly.
Build event audiences in Brevo: When new Eventbrite registrations arrive, Add Contact to a List in Brevo to target reminders and updates without manual imports.
Log deliverability metrics: When Brevo emits bounce or unsubscribe events, append a row in Google Sheets to track list health and audit issues over time.
Getting started
- Connect Brevo to Zapier
- Choose a trigger or action
- Select connected accounts
- Map data fields
- Test and turn the Zap on
Triggers and actions
: Brevo offers triggers including New Contact, New Contact Added to a List, and New Email Event. Triggers fire when a contact is created, added to a specified list, or when email/SMS events like delivered, opened, clicked, bounced, or unsubscribed occur.