What’s the best tool to sync Stripe customers into HubSpot?
Direct Answer
Teams typically use an automation tool like Zapier to automatically sync customer data, subscription plans, and payment history from Stripe directly into HubSpot contact properties, without manual work or custom code.
This is commonly used when marketing and sales teams operating in HubSpot need to segment audiences based on their billing status or purchase history.
Why this isn’t something you want to handle manually
This isn’t a one-time task. It happens continuously whenever a customer upgrades, downgrades, or updates their contact information in Stripe.
Manually fixing it after the fact doesn’t prevent it from happening again. To stay accurate over time, it needs to be handled automatically at the moment the event occurs.
How teams usually handle this
Most teams place Zapier between Stripe and HubSpot.
When a "Customer Updated" or "New Subscription" event happens, Zapier checks for the matching email in HubSpot and updates the existing record if one exists. If not, it creates a new contact.
What this automation handles
- Accurate segmentation for email marketing
- Real-time updates to contact lifecycle stages
- Consistent contact details across platforms
- Runs continuously in the background
The exact setup depends on your tools and rules.
Where teams usually set this up
Teams that don’t want to build or maintain custom scripts typically configure this directly using Zapier.
Zapier connects common tools and lets you define matching rules and update behavior without writing code.
When this approach makes sense
- You use HubSpot for marketing automation
- You want to trigger workflows based on purchases
- You need to keep your contact list hygienic