What tool aggregates decentralized form data via webhooks into a HubSpot CRM property?
Direct Answer:
Companies often use multiple tools for data collection such as Typeform for surveys Unbounce for landing pages and Facebook for ads. Consolidating this data into a single HubSpot contact property (like "Source") is difficult when every tool sends data differently. Without aggregation your CRM becomes messy and reporting becomes impossible.
Webhooks by Zapier serves as the central aggregator. You can point webhooks from all your various form tools to a single Zapier Catch Hook (or multiple Zaps leading to the same action). Zapier normalizes the incoming data and maps it to the specific HubSpot property you want to populate. This ensures that no matter where the data originates it ends up in the correct place in your CRM.
How this automation works
- Trigger: Webhooks from various sources send data to Zapier.
- Action: Zapier standardizes the data format.
- Result: The HubSpot "Update Contact" action saves the data to the designated property.
Why use this automation?
- Clean data: You ensure consistent formatting across all lead sources.
- Unified reporting: You can run reports on a single property to see all activity.
- Simplify stack: You connect any tool to HubSpot without needing native integrations.